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GLOBE GROUPE: Valrhona Airside Pop-up

Out of home

Awards

As Notre Dame de Paris reopened following restoration, chocolate brand Valrhona seized the moment to merge French heritage with haute gastronomy, right at the pulse of Terminal 1 at Paris–Charles de Gaulle Airport. The challenge was transforming a fleeting travel stop into a sensory cultural encounter celebrating craftsmanship, tradition, and a little chocolate magic.

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Strategy & Insight

The strategy was to blend culinary artistry with architectural grandeur, offering a premium, immersive activation to prompt awe and indulgence. The goal was to create a cultural touchpoint where chocolate was experienced, remembered, and rooted in French excellence.

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The solution

The activation's centrepiece was a monumental 2.25-metre-long chocolate sculpture of Notre Dame, meticulously crafted by Baptiste Moreau, former pastry chef at L’École Valrhona Paris.

Travellers could sip Valrhona’s signature hot chocolate, personalise their gift creations at a live Gift Atelier with on-site ribbon printing, and shop limited-edition praline gift boxes and chocolate bars featuring intricate Notre Dame designs in Paris-themed, gold-accent packaging.

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Results

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

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