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We know that trial is everything when it comes to Dyson styling tech: seeing is believing, but trying is converting.
Our strategy was to transform a flagship John Lewis into a sleek Dyson styling destination, merging beauty with wellness to create a shareable, must-try moment.
By tapping into the John Lewis wellness campaign, we’d design an activation that was all about hands-on glamour, personalisation, and a little reward for taking time out to treat yourself.
Step into style!
We built a modern Dyson styling bar, instantly recognisable in the iconic Dyson look and feel, where shoppers could book one-to-one appointments with expert stylists, drop in for live demos and quick styling tips, and even sip on a wellness smoothie if they booked ahead (because good hair deserves good vibes). The experience turned heads in-store and online with social buzz fuelled by influencers and the John Lewis accounts, giving the activation an online glow-up too.
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