Tesco x Taste of London

Out of home

Let's talk

Awards

How do you make a supermarket stand out among Michelin stars, artisan producers, and celebrity chefs? Tesco set out to prove that Finest really means finest, showcasing its premium range in a setting worthy of London’s food elite.

Our goal was to deliver an experience at Taste of London that inspired summer moments, delighted food lovers, and solidified Tesco as the go-to destination for quality, taste, and foodie flair.

‍

Strategy & Insight

Tesco Finest is about elevating everyday meals into memorable experiences. We knew the discerning Taste of London crowd wanted authenticity, quality, and a sprinkle of joy.

So, we designed a space that brought Tesco’s “Finest” philosophy to life through flavour, theatre, and hospitality. From sizzling demos to shaded seating, every detail oozed premium summer vibes and genuine warmth.

‍

The solution

Over five delicious days, Tesco Finest took centre stage at Regent’s Park with a pop-up that was part restaurant, part garden party, all summer joy.

Guests were greeted by a stunning, sun-soaked stand complete with lush greenery, bold branding, and the irresistible aroma of food sizzling on the grill.

Three live cooking stations (Best of BBQ, King Kebabs, and Delicious Desserts) delivered fresh, flavour-packed samples, while Tesco chefs Jamie Robinson and Ellie Baxter hosted demos bursting with inspiration.

A central Tesco Finest Bandstand kept the energy flowing with live jazz from Emy & The Moonhowlers, creating the perfect soundtrack for food, fizz, and fun.

Roaming ambassadors ensured every guest was welcomed, engaged, and well-fed and exclusive £5 vouchers encouraged them to relive the experience in-store.

Join our community

Drop us a line

Tesco x Taste of London

How do you make a supermarket stand out among Michelin stars, artisan producers, and celebrity chefs? Tesco set out to prove that Finest really means finest, showcasing its premium range in a setting worthy of London’s food elite.

Our goal was to deliver an experience at Taste of London that inspired summer moments, delighted food lovers, and solidified Tesco as the go-to destination for quality, taste, and foodie flair.

12,000

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

65

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

5,285

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Previous

Next

Award Winning Experiential Agency

We win fans for brands through creative brand experiences