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Tesco Finest is about elevating everyday meals into memorable experiences. We knew the discerning Taste of London crowd wanted authenticity, quality, and a sprinkle of joy.
So, we designed a space that brought Tesco’s “Finest” philosophy to life through flavour, theatre, and hospitality. From sizzling demos to shaded seating, every detail oozed premium summer vibes and genuine warmth.
Over five delicious days, Tesco Finest took centre stage at Regent’s Park with a pop-up that was part restaurant, part garden party, all summer joy.
Guests were greeted by a stunning, sun-soaked stand complete with lush greenery, bold branding, and the irresistible aroma of food sizzling on the grill.
Three live cooking stations (Best of BBQ, King Kebabs, and Delicious Desserts) delivered fresh, flavour-packed samples, while Tesco chefs Jamie Robinson and Ellie Baxter hosted demos bursting with inspiration.
A central Tesco Finest Bandstand kept the energy flowing with live jazz from Emy & The Moonhowlers, creating the perfect soundtrack for food, fizz, and fun.
Roaming ambassadors ensured every guest was welcomed, engaged, and well-fed and exclusive £5 vouchers encouraged them to relive the experience in-store.
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