We gave customers in 100 Tesco stores the chance to create a one-off gift with the Cadbury Dairy Milk personalisation kit. This irresistible gift with purchase helped us promote Cadbury Dairy Milk as the perfect treat for someone special on Valentine's Day.

But that's not all we did. To make sure as many people as possible took advantage of this special gift, we sent Cadbury Dairy Milk personalisation kits to 100 social media influencers ahead of the in-store campaign, who then reviewed and shared them with their followers via Instagram stories.

Our chosen influencers also used an Instagram post to share where and when their followers could get their hands on their very own personalisation kit at Tesco.

91,500
social media reach
28,685
customers engaged
7,000
gifts distributed

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