We inspired generosity - and a love of Cadbury at Christmas - with this two-for-one Cadbury Secret Santa campaign.

Tesco customers who bought £5 of Cadbury chocolate were given the opportunity to play Secret Santa - not once, but twice!

First, they were given everything they need to needed to secretly gift chocolate to a loved one. Next, they had the chance to donate an additional chocolate bar to our Trussell Trust food bank.

After the campaign was over, we were delighted to be able to deliver over 14,000 Cadbury chocolate donations to a local foodbank in the Trussell Trust network, to be given to people who could use a special treat at Christmas.

39,998
gifts distributed
14,127
chocolate donations
94,690
customers engaged

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