Enter the dark

What better way to learn about a new product than from the man who created it?

Award-winning mixologist Max Venning worked with Coca-Cola to co-create Coca-Cola Signature Mixers Smoky Notes, one of four new mixers from Coca-Cola that are crafted to match perfectly with premium dark spirits.

To demonstrate the new flavours in their natural habitat, we created a series of speakeasy-style bar takeovers around London and Manchester. Max took centre stage, leading mixology masterclasses showcasing to guests how to create the perfectly paired drink at home.

"This has been an incredible experience!”

1,000

sip samples handed out

61

masterclass participants

For one night each, the popular bars were redecorated with neon lights, displays of featured ingredients and an ultra-smooth vibe, aided by a live jazz performance.

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