Lynx @ Brighton Pride
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The challenge

Having achieved huge success with Lynx the previous year at the same venue, Brighton Pride, we were asked to do even better in 2019and to adopt an 80s theme for our campaign.

Insight & Strategy

The Eighties was about big hair, neon Lycra, disco – and was also, incidentally, the decade that Lynx was born. Our float and parade drew inspiration from the music and the fashion of the era. The Eighties was a loud and proud decade and to illustrate that, we played the tunes, hired the lookalikes and also had 80s-style roller skates dancing either side of the float.

Activation

The lookalike singers performed on our striking Lynx UnityFloat where we also set off simulated fireworks and painted a 30-foot rainbow which stood out against the sleek backdrop of the black float.

Our three star lookalikes were drag queen Cher, drag kingsGeorge Michael and Freddie Mercury. Local band The High Notes returned to theLynx Unity float for the second year to play songs from the Eighties.

We had 80s-style roller-skaters dancing either side of the float, bringing even more attention to our carnival-like activation.

The #LoveIsLove hashtag at the front of the float paid tribute to the spirit of the festival.

Results

Lynx works in partnership with the Brighton Rainbow Fund, a Brighton and Hove based grant-giving fund for local LGBTQ+ and HIV/AIDS organisations.

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β€œThe roller skaters just did not stop!”

400000

people saw the Lynx campaign Media coverage reached 2.5 million people, in 4 national publications

2000

article shares

10

brand mentions