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Coca-Cola & Amazon SMS

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Coca-Cola & Amazon SMS

The Campaign

How do you improve sales and get your product into the hands of new consumers when you're Coca-Cola, already one of the best-known brands on the planet

Enter N2O & Amazon. 

Coca-Cola Truck 2023

Strategy

With 80% of the UK population interacting with Amazon monthly, their first-party data gives accurate information about what their customers shop for, listen to and stream.

Our idea was to use Amazon’s audience data, plus our world-class sampling expertise, to create laser-focused audience targeting to get Coca-Cola samples into the hands of the right consumers on a colossal scale.

The strategy was to create a brand-new audience-first Opt-In campaign to reach a specific Coca-Cola Zero Sugar audience.

The best part? The Opt-In model meant only customers identified as the “perfect audience” could claim their sample.

Bye-bye wasted samples, hello supremely successful targeting!

Superdrug Presents 2023

Activation

We engaged with an audience of refreshment seekers, music and movie lovers and snacking foodies (among others). Then, creating a dynamic targeted ad, we encouraged the consumer to sign up for a free Coca-Cola sample.

Customers followed a link to our branded landing page, where they registered their details for a sample request. We sent a sample to every single person who asked for one, delivered in premium quality customisable branded packaging, encouraging sales with coupons.

After sampling, we sent customers a survey about their experience. Amazon also retargeted with an eCommerce ad to drive sales conversion. Finally, IRi tracked online and offline purchases post-sampling, plus coupon redemption, with nearly unbelievable results...

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Experiential Agency

IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards

We win fans for brands through creative brand experiences