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We developed the Dyson Cube. An experiential marketing pop-up that brought an immersive modern home environment to life. We'd let consumers journey through a refined lifestyle universe, where each room tells a story and visitors could get hands on with live professional demonstrations of Dyson's home products in action.
Lucky visitors to this unique experience could discover the magic of the Dyson V8 cordless vacuum, the Dyson Pure Hot+Cool Link purifier, and the Dyson Supersonic hairdryer. Shown in everyday contexts provided an intuitive understanding of their utility and design.
To enhance the pop-up's impact, we sent mobile teams out on the streets of France to engage consumers, while oversized signage attracted attention. Outside the cube, a black box intrigued the public, further boosting the event’s dynamics. To complement this immersive experience, we delivered a smaller version of the cube in shopping malls, where continuous demonstrations of the Dyson V8 vacuums ensured a steady influx of curious onlookers to the Cube.
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