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Our mission was to entice foodies and football fans alike to celebrate the Euros by enhancing their BBQs with Hellmann’s delicious condiments.
We’d weave the love of football with outdoor cooking, translating the big brand message that football and BBQs go together perfectly. And we’d show them exactly how their Euros celebrations could look at home, making Hellmann’s inseparable from their match-day rituals.
Our Hellmann’s “Up Your Game” experience transformed Tesco car parks into interactive football BBQ playgrounds, merging live match energy with hands-on culinary experiences.
Families and football fans challenged each other to sub-soccer games while sampling Hellmann’s-drenched burgers from sizzling grills.
Every visitor left with the key message imprinted in their minds – enhance your BBQ game this Euros season with Hellmann’s.
"I never would have picked up these sauces; but I will be now."
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