Universal Music x A.J. Artistry Wicked Campaign

Online
Awards
In anticipation of the highly awaited Wicked film hitting screens, Universal Music UK sought out innovative and artistic creators to bring the iconic characters of Glinda and Elphaba to life ahead of the UK premiere.
Strategy & Insight

Among the talent they discovered was N2O Talent's Amy (aka A.J. Artistry), whose TikTok showcases bold, eye-catching, and outlandishly creative Halloween looks. Impressed by her artistry and flair, Universal knew she was the perfect choice.

The solution

Amy flawlessly recreated Elphaba’s iconic, green-faced look, captivating audiences and amassing over 106,000 views on Instagram and 78,000 on TikTok - numbers that continue to grow. Her impeccable attention to detail and swift turnaround were exactly what Universal Music UK needed, and she delivered beyond expectations.

Results
Interested in working together?

Award Winning Experiential Agency

Beauty Matters Awards
IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
DMA Awards

We win fans for brands through creative brand experiences