In anticipation of the highly awaited Wicked film hitting screens, Universal Music UK sought out innovative and artistic creators to bring the iconic characters of Glinda and Elphaba to life ahead of the UK premiere.
Strategy & Insight
Among the talent they discovered was N2O Talent's Amy (aka A.J. Artistry), whose TikTok showcases bold, eye-catching, and outlandishly creative Halloween looks. Impressed by her artistry and flair, Universal knew she was the perfect choice.
The solution
Amy flawlessly recreated Elphaba’s iconic, green-faced look, captivating audiences and amassing over 106,000 views on Instagram and 78,000 on TikTok - numbers that continue to grow. Her impeccable attention to detail and swift turnaround were exactly what Universal Music UK needed, and she delivered beyond expectations.
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