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Modern fans see through superficial activations. We wanted to design an event that authentically mirrored Sabrina’s backstage world and invited fans to step into the pop star lifestyle to tap into desires for inclusivity, authenticity, and memorable content for social sharing.
Hosting the experience before Sabrina’s headline show would harness peak excitement, make fans more receptive, and ensure the fragrance was top-of-mind as they watched their idol perform.
The Dressing Room pop-up offered Sabrina's fans a taste of what life is like backstage. The luxurious setup allowed them to immerse themselves in the experience of being a global pop star, all while enjoying the delightful aromas of the Sweet Tooth scents.
Guests enjoyed temporary tattoos, took personalised quizzes to discover their ideal Sabrina fragrance, and snapped pics at the photo ops, getting them excited to see the pop princess herself on stage.
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