Dyson Airwrap
In store
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The challenge

You've probably heard of the ever-popular Dyson Airwrap. If you haven't, where have you been?!

We were challenged to spread the word and drive sales for this revolutionary hair styler, alongside its sister products, the Corrale straighteners and the Supersonic hair dryer, to customers from Boots’ bustling Covent Garden hub.

Insight & Strategy

With its multi-functional attachments, that allow users to style their hair in multiple ways, it was imperative to show off the product’s versatility with a befitting luxury experience.

69% of consumers believe a product demo best assists them when making a purchase decision, so it was crucial to educate shoppers on the many fabulous ways to style their hair.


Enter the Beauty Academy hairstylists team, who manned a bespoke hair salon with chic and informative displays to highlight the stylers at their finest.  

Over 10 activity days in Covent Garden, they curled, primped, and pampered consumers with the Dyson products, offering flawless hair makeovers that looked like they’d stepped fresh from the salon.

Oh, and the salon was bang smack in the main window of the store, so passers-by were drawn in to experience the hair styling magic!



customers engaged


demo hairstyling sessions


Airwrap sales
The End
More coming soon!