In 2020, a bold new campaign from Coca-Cola inspired people to build a better future.
To help consumers make sense of the 'New Normal', Coca-Cola used limited-edition 'resolution' cans to empower them to see opportunity, and to stir a desire to come out of this crisis more tolerant, more empathetic and more open... #opentobetter
To turn Coca-Cola's words into action, we gave out over 150,000 cans of Coke Zero to targeted customers across London. With a little help from 500+ restaurant partners, as well as Deliveroo, Just Eat & Uber Eats, our contactless sampling method surprised and delighted consumers with a free, full-sized can.
The limited-edition cans, which featured a new normal 'resolution' to collect and share, were delivered in branded (and recyclable, naturally) paper bags.
Well over half of the 150k samples arrived with the customer's evening meal, so they could enjoy their Coke as part of a key food moment.