Hill's Pet Food Roadshow
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The challenge

To raise brand awareness of Hill’s Pet Food and how its uses biology-based nutrition to anticipate pets ever-changing needs as they grow.

Insight & Strategy

Our research led us to 6 county shows where at least 3 out of every 4 attendees owned a dog so we didn’t wait for pet owners to come to us. We went and found them.


From May to November 2019 we travelled the country, introducing thousands of potential customers to Hill’s, a premium pet food brand that takes a science-led approach to animal nutrition.

Visitors to the stand were treated to an immersive VR experience that showed them the world through the eyes of their pet. They also tried a digital product selector and answered questions to discover their pet’s ideal weight.

And while the grown-ups learned about the benefits of Hill’s, the children were kept amused with face painting.



of show attendees owned dogs


% of stand visitors took a Hill’s sample


% of sampling target achieved
The End
More coming soon!