In this campaign for Hill’s Pet Food, we didn’t wait for pet owners to come to us. We went and found them.

Our research led us to 6 county shows where at least 3 out of every 4 attendees owned a dog. From May to November 2019 we travelled the country, introducing thousands of potential customers to Hill’s, a premium pet food brand that takes a science-led approach to animal nutrition.

Visitors to the stand were treated to an immersive VR experience that showed them the world through the eyes of their pet. They also tried a digital product selector and answered questions to discover their pet’s ideal weight.

And while the grown-ups learned about the benefits of Hill’s, the children were kept amused with face painting.

“There’s something for everyone!”

75%
of show attendees owned dogs
96%
of stand visitors took a Hill’s sample
150%
of sampling target achieved

Are you ready to bring your brand to life?