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Maille Van Tour

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Maille Van Tour

The Campaign

Would you eat a dessert made with mustard? You should. It’s *chef’s kiss*.

That’s what consumers discovered at Maille’s mustard masterclass, hosted by the world’s only mustard sommelier, Harry Lalousis.

Coca-Cola Truck 2023

Strategy

At food shows all over the UK, Lalousis guided foodies and boutique retailers on a surprising journey, exploring the varieties of Maille mustard and the ways to pair it with food and drink.

Superdrug Presents 2023

Activation

Guests tasted the astonishingly wide variety of Maille mustards at the iconic black Maille van, then headed to the Maille boutique, where special show-day offers, as well as a free hand-crafted wooden mustard spoon with every purchase, made it all-too-tempting to buy.

Superdrug Presents 2023

Results

With a 270-year history, Maille is a brand oozing with heritage and overflowing with craftsmanship. The distinctive black Maille van, and a stand dressed in black, gold and natural wood, helped tell this story to consumers, who by the end of the Maille tasting experience were keen as … well, you know…

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Experiential Agency

IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards

We win fans for brands through creative brand experiences