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In the warm weather, consumers gravitate towards trusted brands that offer immediate refreshment from the sun. Our Sprite Boardmasters activation would become the ultimate heat antidote and a cool-down experience.
Our proposition - elevating your cool-down moments.
Festivals are a melting pot for collective experiences, with attendees in celebratory, upbeat moods, primed for interactive brand encounters. We’d tap into this with a space where friends could recharge, compete, and strengthen connotations of Sprite as the best relief from the heat.
In the (unusually) warm British weather, the Sprite Pyramid Stage took pride of place on the dunes at Boardmasters Festival on the stunning Newquay coast.
Supporting Sprite’s proposition of “heat happens, stay cool,” the Cooling Zone provided a space in the shade where festivalgoers could meet friends, play games to win merch, charge their phones, and chill out with panoramic views of the crashing surf.
With ice-cold cans of Sprite to sip in the summer breeze, our experience became a beacon at Boardmasters 2024.
“This is something really different to do at a festival. Nice place to relax and what a view!”
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