TRESemmé Secret Garden Dinner

Out of home
Awards
When TRESemmé launched its new Ultra Gloss Spray, the brand needed an event that would shimmer across social feeds.
Our brief was to deliver an influencer marketing event that would take the Lamellar Shine range and turn it into something influencers couldn’t help but post about.
Strategy & Insight

We dialled up the gloss with an exclusive, one-night-only influencer dinner at London’s The Greenhouse, a hidden floral paradise perfect for content creation.

Every corner was designed to shine, from product touchpoints to lighting, ensuring every snap and story exuded TRESemmé.

The solution

Guests arrived to a welcome drink among blooms, serenaded by a live string quartet with, naturally, hair that gleamed.

They then tucked into a three-course dinner, each dish inspired by the Lamellar Shine range.

Every detail, from the tablescape to the golden hair clip station, whispered premium gloss and maximum content potential.

Influencers shared reels, snaps, and posts that glowed almost as much as their hair, giving the Ultra Gloss Spray its social media moment.

Results
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Award Winning Experiential Agency

Beauty Matters Awards
IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
DMA Awards

We win fans for brands through creative brand experiences