When TRESemmé launched its new Ultra Gloss Spray, the brand needed an event that would shimmer across social feeds.

Our brief was to deliver an influencer marketing event that would take the Lamellar Shine range and turn it into something influencers couldn’t help but post about.

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Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

Strategy

We dialled up the gloss with an exclusive, one-night-only influencer dinner at London’s The Greenhouse, a hidden floral paradise perfect for content creation.

Every corner was designed to shine, from product touchpoints to lighting, ensuring every snap and story exuded TRESemmé.

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Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

Activation

Guests arrived to a welcome drink among blooms, serenaded by a live string quartet with, naturally, hair that gleamed.

They then tucked into a three-course dinner, each dish inspired by the Lamellar Shine range.

Every detail, from the tablescape to the golden hair clip station, whispered premium gloss and maximum content potential.

Influencers shared reels, snaps, and posts that glowed almost as much as their hair, giving the Ultra Gloss Spray its social media moment.

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From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

( Our Work )

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