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Stranger Things has the kind of fandom that thrives on detail. If you recreate a location with enough authenticity, fans will geek out, share it, and drag their mates back to see it.
By leaning into nostalgia, tactile gameplay and unmistakable visual cues, we positioned the experience as a must-visit attraction rather than “another brand pop-up”.
Guests walked straight into the Byers’ Bungalow, an immersive pop-up with wallpaper, props and the iconic alphabet lights. The Stranger Lights Challenge pulled groups together as they chased clues, shouted guesses, and raced the flickering lights to crack the code.
Every corner delivered a recognisable Stranger Things moment, from the bookshelf details to the 80s styling. Outside, fans snapped photos before they even knew what they were queuing for. Inside, they took Polaroids, tasted the limited-edition Stranger Things flavours, and left buzzing.
Named Thorpe Park’s best brand-led activation ever.
Repeatedly mentioned in post-event surveys despite not appearing on the map.
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