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Music is the heartbeat of youth culture, and Boardmasters is where it all comes alive.
Our strategy was to create a space that celebrated freedom, friendship and individuality, where everyone could soak up the sunshine, sip an ice-cold Coke Zero Sugar, and share the spotlight.
Through a partnership with GayTimes, we would showcase rising LGBTQIA+ artists, reinforcing Coca-Cola’s platform for diverse voices and authentic connections.
The Coke Studio Stage was the ultimate coastal hangout. A two-tier, red-hot experience near the main stage with a VIP bar and viewing deck boasting panoramic views of the Newquay dunes. Festivalgoers sipped chilled cans of Coca-Cola Zero Sugar, snapped share-worthy moments at the LED Coke Bottle photo op, and scored branded merch via the crowd-favourite claw grabber.
Performances from Donnie Sunshine, Lordin, and Alexa Joyce set the stage alight, as Coke’s creative collision of sound, self-expression and refreshment created an atmosphere that was pure summer joy.
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