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We teamed up with Amazon to deliver a precision sampling campaign that would make even the most selective beer drinker raise a toast.
Using Amazon’s first-party data and our sampling know-how, we identified audiences who’d be open to trying something new: premium beer enthusiasts, craft curious consumers, and even a few mainstream lager loyalists ready for an upgrade.
We then placed Leffe Blonde right in their path with an audience-first approach: personalised sampling invitations on Amazon, doorstep deliveries, and follow-up opportunities to buy.
We managed the campaign end-to-end, from landing page development to delivery, ensuring samples reached the right people at the right time.
Households received two chilled 440ml cans of Leffe Blonde, beautifully presented for sharing (or not; we don’t judge).
Post-sampling, we retargeted participants with Amazon display ads, making it ridiculously easy to click, sip, and repeat.
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