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Christmas isn't just a shopping season. It's a psychological pressure cooker where nostalgia, urgency, guilt and generosity collide to shape every purchase decision.
Our latest insights guide unpacks the eight behavioural triggers that drive Christmas shoppers: from the scarcity spark that makes limited editions irresistible, to the togetherness trigger that turns shopping into a shared celebration.
What you'll get:
The psychology behind each trigger, backed by consumer data (including why 82% of shoppers feel guilty if they don't buy gifts for close family, and why 40% of Christmas shopping gets crammed into December's final fortnight).
Practical activation ideas across experiential, retail and social, so you can turn behavioural insight into campaign action.
Brand marketers, retail strategists and experiential teams planning festive campaigns that connect on a deeper level than fairy lights and snowflake motifs.
