Diversity, Equity and Inclusion (DEI) has evolved from an HR policy to a business-critical driver of trust, loyalty, and consumer behaviour. But do different generations really see DEI in the same way?

Our latest N2O Insights Generation Series report reveals exclusive research into how Gen Z, Millennials, Gen X and Baby Boomers perceive DEI policies, Pride Month activity, and brand commitments to LGBTQ+ communities.

Packed with nationally representative data and actionable recommendations, this report will help you:

• Understand which DEI actions resonate most with each generation
• Identify the risks of performative “woke-washing”
• See how DEI impacts purchase decisions across age groups
• Learn how to build brand loyalty through authentic representation

Download the full report to uncover the insights that matter for brands and retailers in 2025.

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