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Retail is where brand worlds come alive and purchase decisions are made. Through exclusive retail partnerships and a deep understanding of the in-store environment, we create retail marketing activations that elevate brands, influence shopper behaviour and drive conversion at the point of purchase.
From in-store sampling and live product demonstrations to experiential retail activations, influencer masterclasses and retail pop-ups, we help brands connect with shoppers in meaningful, memorable and measurable ways.
Each year, we generate millions of valuable shopper interactions, transforming stores into stages and shoppers into brand advocates through scalable, insight-led retail experiences.
In-store sampling and live product demonstrations
Experiential in-store activations
Influencer Master Classes
Retail pop-ups and branded retail experiences
Retail content capture and social amplification
We briefed N2O to deliver a ‘surprise & delight’ activation in-store that showcased the NPD and was disruptive for shoppers. We had a crazy vision but no idea how to bring it to life. This is where N2O really came into their own with their capability to develop elements to continually bring the activation to life throughout the day in store. Feedback from shoppers on how much they enjoyed the element of surprise and the positive sentiment really shows the success of this campaign - you can really see that coming through from the positive sales.
Launched in 2015 as Tesco's official experiential partner, Taste at Tesco offers brands and charities a unique opportunity to engage directly with consumers through sampling & experiential events, both in-store and online, with the UK's leading retailer, Tesco. The service is designed to maximise engagement and sales through bespoke campaigns. Leveraging Tesco's massive footfall to provide unparalleled brand exposure, enhancing customer interaction and brand visibility.
Managed by N2O North, Boots Live Experience (BLE) is an innovative in-store brand activation service designed to maximise brand engagement directly with shoppers. Brands can engage customers through experiential activities, out-of-home promotions, educational masterclasses, and social and influencer marketing strategies, ensuring a comprehensive approach to boosting brand visibility and sales within the Boots' retail environment.
We have recently partnered with the renowned retailer WHSmith to spearhead experiential across its travel stores. This collaboration opens doors to over 500 stores nationwide, offering a unique opportunity for brands to connect with untapped audiences, whether they're travelling by air, by foot, by road or by train.
We developed Superdrug Experience to offer a dynamic platform for brands to activate their products in-store, enabling direct engagement with customers through a variety of creative activations such as store takeovers, experiential events, and influencer collaborations. The service aims to transform Superdrug into a central hub for beauty inspiration, delivering meaningful experiences that enhance brand visibility and foster deep connections with consumers
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