Contact Us
close
.jpg)
K-Beauty is certainly having its moment – although perhaps it’s more accurate to say it’s here to stay.
And one of the brands on the forefront is Dr Jart+. Best known for its Cicapair range, Dr Jart+ blends skincare’s best ingredients and innovations with playful packaging to create products that have become a staple in many a glass skin routine.
The latest innovation in the product lineup was their Cryo Rubber™ masks: a set of 4 hydrogel masks inspired by Korean cryo facials, designed to address different skincare concerns and cool down the skin. The masks had already started to gain viral status on social media, so our challenge was to drive sales and awareness for the UK’s No.1 prestige mask brand.
We built the coolest corner shop in Covent Garden for an immersive shopfront experience.
Taking visual cues from Korean convenience stores and the cooling effect of Cryo Rubber™ masks, we brought the product to life with the Dr Jart+ Mart pop-up. Featuring bright yellow branded shopping baskets, fridges stacked high with products and window dressings that brought the concept to the high street, this was a sub-zero beauty shop not to be missed.
An interactive demo table let shoppers sample the -5.7°C cooling hit from the Cryo Rubber™ masks, as well as other staple products for any beauty aficionado striving for glass skin. And to round out the experience, a nice cube prize game gave people the opportunity to win products for themselves.
This was a playful, high-impact space designed for both customer engagement and social media sharing.
Over the 7-day pop-up, we engaged 9,636 customers, at a rate 235.5% above the daily target. Customers were queuing around the front of the store to sample, shop, and share photos from the pop-up.
Commercially, the activation proved highly impactful. Across both the new Cryo Rubber™ masks and products already available in store, we saw a 2,397% sales uplift – clearly showing that product launch experiences can benefit the whole range, not just the new members of the line up.
With an NPS of +47, and visitors agreeing that they had a better opinion of Dr Jart+ as a result of the experience (8.7 average out of 10), this was a pop-up that earned cut-through, engagement and sales success.
.jpg)
.png)
.jpg)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
