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We took Share a Coke from “fun brand moment” to festival-level phenomenon.
Our plan: behave less like a campaign and more like a cultural event everyone wanted a piece of. Think exclusive merch drops, personalised moments, and TikTok-worthy content; all designed to spark social buzz and keep the Coke experience trending long after the last sip.
By focusing on friendship, authenticity and shareability, we created an experience that looked, sounded and felt like the hottest hangout of the summer.
From major festivals to everyday hangouts, the Share a Coke summer tour had one mission: to turn connections into celebrations.
Festivalgoers and shoppers alike stepped into immersive Coke zones, where they could customise cans, win merchandise, and create content in real-time.
Highlights included:
• Live entertainment, can or vessel personalisation, exclusive collabs and merch.
• Interactive digital screens hosting Bea’Can friendship challenges and name-based giveaways.
• Meme-making booths and live TikTok-linked content stations.
• Refreshing sampling and thousands of smiles across the UK.
We popped up everywhere, from Alton Towers to Thorpe Park, Covent Garden to Cardiff St David’s Place, supermarkets across the country, and Pride in London.
Every stop offered a moment of pure Coke joy, a celebration of connection with the Share a Coke campaign.
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