Contact Us
close
Commuters are a captive audience: rushing, waiting, queuing, scrolling. They rarely expect luxury to show up mid-journey, which makes the moment even more attention-grabbing.
We leaned into that unexpectedness.
The strategy: flip the train station from a functional through-space into a theatrical discovery zone. Build a brand world that interrupts the daily commute and turns transit time into “ooh, what’s that?” time.
The Scandal Express steamed into major French train stations as an immersive pop-up that felt more like live theatre than a fragrance activation.
The build mixed gold accents, bold branding and a signature Scandal scent to create instant Gaultier drama, while vintage-style paper boys stirred intrigue by handing out branded newspapers across the forecourt.
A flavoured water bar encouraged travellers to pause before diving into the fragrance discovery zones, where ambassadors guided them through Scandal Intense with the brand’s trademark rebellious flair.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
%20small2.jpg)
