For the launch of its new men’s grooming line Dior Sauvage, the brand wanted to highlight this innovation with an experiential beauty pop-up airport activation.

The goal was to create an immersive experience, boosting sales and transaction value.

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Strategy

As part of the preparation for the Dior activation, a pre-promotion meeting was held between the Regional Operations Director and the Dior Brand Manager to define the expectations and scope of the event. The Operations Director then worked with the Sales Director on the budget, as well as with the Terminal Manager and the Dior team to set the dates and times. The event was coordinated over a period of 2 to 3 months to ensure its success.

Activation

We organised the activation at Manchester Airport to increase visitor engagement and promote the new products.

Gift wrapping solutions were implemented to highlight the art of gifting. A professional barber was hired, and a risk assessment was carried out. Trained promoters, skilled in cabin services, assisted the barber. We worked closely with the Dior team to monitor performance and ensure a successful customer experience.

( More Work )

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Let’s Build Something Great.

Let’s kickstart your project and bring your ideas to life together.

Book a call
Beauty Matters Awards
IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
DMA Awards

Award Winning Experiential Agency

For the launch of its new men’s grooming line Dior Sauvage, the brand wanted to highlight this innovation with an experiential beauty pop-up airport activation.

The goal was to create an immersive experience, boosting sales and transaction value.

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Strategy

As part of the preparation for the Dior activation, a pre-promotion meeting was held between the Regional Operations Director and the Dior Brand Manager to define the expectations and scope of the event. The Operations Director then worked with the Sales Director on the budget, as well as with the Terminal Manager and the Dior team to set the dates and times. The event was coordinated over a period of 2 to 3 months to ensure its success.

Activation

We organised the activation at Manchester Airport to increase visitor engagement and promote the new products.

Gift wrapping solutions were implemented to highlight the art of gifting. A professional barber was hired, and a risk assessment was carried out. Trained promoters, skilled in cabin services, assisted the barber. We worked closely with the Dior team to monitor performance and ensure a successful customer experience.

( More Work )

You May Like These

Dove
Dove Scalp + Hair Therapy: changing perspectives at scalp level
Braun
Braun Smart IPL at Westfield
Fanta
The Haunted Fanta Factory
Chupa Chups
Chupa Chups x Stranger Things at Thorpe Park
( Take action now )

Let’s Build Something Great.

Let’s kickstart your project and bring your ideas to life together.

Book a call
Beauty Matters Awards
IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
DMA Awards

Award Winning Experiential Agency