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An IPL is a considered purchase. Due to its high price point, people want proof it works, reassurance it won’t hurt, and ideally a human to show them how to use it without zapping themselves into next week.
So the strategy was simple: turn Westfield White City into the friendliest, most confidence-boosting beauty clinic on the high street, serving hands-on demo time, expert guidance and a dash of fun to make the category feel easy, not intimidating.
A bright, sleek pop-up landed in the centre of Westfield.
We welcomed shoppers in for free 1:1 beautician consultations, live IPL demo trials and a light-beam reaction game that drew crowds and kept energy high.
Visitors could bag £20 vouchers, tote bags, and access a £1k prize draw, while ambassadors drove high-ticket, on-the-day purchases.
A Saturday PR event added extra visibility, driving footfall and conversation while showcasing the product in the most hands-on way possible.
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