November 11, 2024

GLOBE GROUPE: Kiko Milano Beauty Pop-Up

Out of home
To increase summer sales, KIKO MILANO was looking for an innovative and disruptive solution to maximise its visibility among shoppers, predominantly Millennials and Gen Z.

Strategy & Insight

With the goal of increasing sales during this crucial period for beauty and retail brands, we created a pop-up format, hoping to capitalise with this strategy to create a memorable and engaging experience for consumers.

We chose to activate the most high-performing shopping centre in Rennes, France in terms of footfall and average ticket size.

The solution

Our fully customisable pop-up allowed KIKO MILANO to create a unique and tailor-made experience for customers, with on-site sales.

In addition, a trained team of ambassadors was present to provide personalised advice, enhancing shopper engagement and satisfaction.

Results
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Award Winning Experiential Agency

IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards

We win fans for brands through creative brand experiences