Mars was on a mission to boost awareness and sales of its new M&M’s Minis and M&M Minis Cookies, showing that small snacks can pack a mighty tasty punch.
In an HFSS-restricted environment, we needed an in-store experience that would stand out, increase brand awareness, and, ultimately, boost sales.
The target audience, families with dual working parents and school-aged children, often feel tired and financially stressed. These families view their homes as a sanctuary where small pleasures hold significant value.
These insights shaped our experience, and our approach centred on emphasising affordable indulgence and family-friendly treats in a competitive confectionery environment.
The M&M’s Minis bespoke ice cream vans rolled into Tesco stores in the hot summer months. We sampled the M&M Minis and Minis Cookies to shoppers, showcasing the products’ versatility as the perfect pairings with sweet treats like ice cream or baking.
Emphasising affordability, fun, and versatility, we showed that the products may be little in size, but they’re certainly big on fun!
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