Superdrug x British Summertime Festival

Out of home

Let's talk

Awards

Superdrug wanted to evolve from being seen as just a high-street retailer to a lifestyle-led experience brand.

We identified the opportunity to head to American Express presents BST Hyde Park, where we could show festivalgoers that beauty isn’t just a bathroom thing: it’s a main stage mood.

With tens of thousands of people, global acts including Olivia Rodrigo, and dozens of sponsors vying for attention, the task was to make Superdrug a vital part of the festival experience.

The mission: bring beauty to the masses, boost loyalty, and give Health & Beautycard members the VIP festival treatment.

‍

Strategy & Insight

Festival beauty is about practicality that still looks good in a selfie. We knew that if Superdrug could solve festival problems (sweat, shine, sunburn and smudges) while delivering joyful experiences, it would win hearts and hashtags alike.

So we built a two-tier world of beauty and belonging, with everything from hair styling to hydration, creating moments that were useful, playful, and irresistibly shareable.

‍

The solution

We turned Hyde Park into Superdrug’s biggest pop-up yet: a double-decker playground where beauty and music collided.

Down below: a festival free-for-all of hair styling, glitter glam, SPF spritzing, and fragrance sampling. Up top: an exclusive sundeck for Health & Beautycard VIPs and influencers, complete with makeovers, mocktails, and unbeatable views of the stage.

Every experience delivered value and content gold, from Vaseline 360° videos to shimmering selfies. Influencers amplified online, spreading the feel-good festival vibes to millions.

Join our community

Drop us a line

Superdrug x British Summertime Festival

Superdrug wanted to evolve from being seen as just a high-street retailer to a lifestyle-led experience brand.

We identified the opportunity to head to American Express presents BST Hyde Park, where we could show festivalgoers that beauty isn’t just a bathroom thing: it’s a main stage mood.

With tens of thousands of people, global acts including Olivia Rodrigo, and dozens of sponsors vying for attention, the task was to make Superdrug a vital part of the festival experience.

The mission: bring beauty to the masses, boost loyalty, and give Health & Beautycard members the VIP festival treatment.

273,500

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

23.8

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

75

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Previous

Next

Award Winning Experiential Agency

We win fans for brands through creative brand experiences