Superdrug x British Summertime Festival

Drop us a line

Thanks for contacting us, we'll get back to you soon.

Looking forward to chatting :)

Oops! Something went wrong while submitting the form.

Superdrug wanted to evolve from being seen as just a high-street retailer to a lifestyle-led experience brand.

We identified the opportunity to head to American Express presents BST Hyde Park, where we could show festivalgoers that beauty isn’t just a bathroom thing: it’s a main stage mood.

With tens of thousands of people, global acts including Olivia Rodrigo, and dozens of sponsors vying for attention, the task was to make Superdrug a vital part of the festival experience.

The mission: bring beauty to the masses, boost loyalty, and give Health & Beautycard members the VIP festival treatment.

‍

273,500

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

people engaged

Strategy

Festival beauty is about practicality that still looks good in a selfie. We knew that if Superdrug could solve festival problems (sweat, shine, sunburn and smudges) while delivering joyful experiences, it would win hearts and hashtags alike.

So we built a two-tier world of beauty and belonging, with everything from hair styling to hydration, creating moments that were useful, playful, and irresistibly shareable.

‍

23.8

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

million reach

Activation

We turned Hyde Park into Superdrug’s biggest pop-up yet: a double-decker playground where beauty and music collided.

Down below: a festival free-for-all of hair styling, glitter glam, SPF spritzing, and fragrance sampling. Up top: an exclusive sundeck for Health & Beautycard VIPs and influencers, complete with makeovers, mocktails, and unbeatable views of the stage.

Every experience delivered value and content gold, from Vaseline 360° videos to shimmering selfies. Influencers amplified online, spreading the feel-good festival vibes to millions.

‍

75

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

% intent to purchase

Pears x ICC Women’s Cricket World Cup – Now that’s cricket.

Tesco Christmas Markets – Making Christmas feel within reach

Morrison’s Big Night Out – a real barnstormer

Dr Pepper Cream Swirl: Do you Dare to Cream?

Superdrug Presents 2026

Coca-Cola Christmas Truck 2025

Waitrose Garden Party: Welcome Home, Food Lovers

Dove Scalp + Hair Therapy: changing perspectives at scalp level

Beauty of Joseon: turning skincare discovery into conversion

Superdrug Pink Friday TikTok Live

Superdrug SuperSwaps

Made by Mitchell Christmas Takeover

Braun Smart IPL at Westfield

The Haunted Fanta Factory

Chupa Chups x Stranger Things at Thorpe Park

Jean Paul Gaultier Scandal Express

Share a Coke Summer 2025

Superdrug x British Summertime Festival

Tesco Britain's Got Talent Bus

Tesco x Taste of London

Leffe Blonde Smart Mass Sampling

Tommee Tippee Milk Float

Coke Studio at Boardmasters

TRESemmé Secret Garden Dinner

John Lewis x Dyson

Oasis Venting Machine

Sabrina Carpenter Sweet Tooth Experience

Tesco Pride 2025

Nina Ricci Venus Airside Pop-up

The Macallan 200th Anniversary Airside Pop-Up

Lindt Dubai Style Airside Pop-Up

Valrhona Airside Pop-up

Tesco x Goodwoof Festival

The Beauty(ful) Shop in Shops Pop-Up

CCZS Lemon "Ride the Zest" Experience

Hellmann's Up Your Game Experience

M&M's Minis Ice Cream Vans

Superdrug Gift-o-Matic

Sprite Pyramid Stage at Boardmasters Festival

Mentos Discovery Pick n Mix Pop-up

Dr Pepper Cherry Crush Dr Lurve Experience

Coca-Cola Christmas Truck Tour 2024

Tesco Pride - The Jolly Disco Trolley

Bakers Dog Food Smart Mass Sampling

Kiko Milano Beauty Pop-Up

La Roche-Posay Effaclar Duo+M Roadshow

Lancôme x Louvre Experiential Beauty Pop-Up

Sol de Janeiro Delicia Drench Launch

Dior Sauvage Experiential Beauty Pop-Up

Rimmel London x Evie Farquharson

Pluto TV x Evie Farquharson

Universal Music x A.J. Artistry Wicked Campaign

Studio London x A.J. Artistry Spider Sisters Campaign

Studio London "Summer of Fun" Social Media Campaign

Shea Moisture Influencer Marketing

Remington ProLuxe Influencer Marketing Campaign

Martin Miller's Social Media Marketing

Sol de Janeiro Experiential Tour

Simple Experiential Pop-Up

Kurl Kitchen in Boots

Chupa Chups at Barcode Festival

Fanta Afterlife

La Roche-Posay Anthelios Sun Safety

Tesco Coronation

Morrisons Big Night Out

Made by Mitchell Exclusive Launch

Superdrug Presents 2024

Braun in Battersea

P&O Cruises Retail Experiential

TRESemmé Salon X

Cadbury Chocolate Easter In-Store Experiential

Tesco Finest Relaunch

Tesco Christmas Grottos

Tesco Summer 2023

Tesco Christmas Markets 2022

Try More Weird Experience

Sprite Smart Mass Sampling

Lost the Pot Noodle

Coca-Cola at Brighton Pride

Waitrose & Partners Garden Party

Superdrug & Switchboard Pride

Sure Nonstop Protection Launch

Russell Hobbs Air Fryers

Impulse Mist-Ic Launch

Fox & Ivy Virtual Stylist

Superdrug Presents 2023

Coca-Cola & Marvel Experience

Whoosh Train Station Experience

Boots Baby Show

Coca-Cola Christmas Truck Tour 2022

Coca-Cola & Amazon SMS

Florence by mills

Tesco taste of Summer

NYX Professional Makeup

Sculpted by Aimee Influencer Makeup Launch

Fenty Beauty by Rihanna

Coca-Cola Zero Sugar BlastWaves

( Our Work )

You May Like These

Tesco Christmas Markets – Making Christmas feel within reach

Morrison’s Big Night Out – a real barnstormer

Dr Pepper Cream Swirl: Do you Dare to Cream?

Superdrug Presents 2026

Experiential Campaigns

Experiential Campaigns

( Take action now )

Let’s Build Something Great.

Let’s kickstart your project and bring your ideas to life together.

Award Winning Experiential Agency