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d awareness, tapping into the brand's feel-good, summer vibes ethos.Where better to engage consumers with a brand that's synonymous with summer than an airport?
Our strategy was to engage holiday makers just before they jetted off to sunnier climates, creating a positive association with the brand and feel-good summer vibes.
Our vibrant activation landed at the heart of Charles de Gaulle airport in the heat of summer.
Our beauty experts offered them the chance to discover the full range of Sol de Janeiro products through a 360-degree experience. With personalised advice, a flyer allowing them to choose their mood of the day with a sticker saying ‘excited,’ ‘cosy,’ ‘daring,’ or ‘in love,’ and a photobooth for a memorable keepsake.
All of this with music! A joyful, upbeat activation full of delightful scents, offering travellers, especially Gen Z, an immersive and unforgettable experience.
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