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GLOBE GROUPE: Sol de Janeiro Delicia Drench Launch

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GLOBE GROUPE: Sol de Janeiro Delicia Drench Launch

The Campaign

Sol de Janeiro challenged us with launching its new Delicia Drench range with an experiential beauty pop-up.
We needed to drive sales and heighten brand awareness, tapping into the brand's feel-good, summer vibes ethos.
Coca-Cola Truck 2023

Strategy

Where better to engage consumers with a brand that's synonymous with summer than an airport?

Our strategy was to engage holiday makers just before they jetted off to sunnier climates, creating a positive association with the brand and feel-good summer vibes.

Superdrug Presents 2023

Activation

Our vibrant activation landed at the heart of Charles de Gaulle airport in the heat of summer.

Our beauty experts offered them the chance to discover the full range of Sol de Janeiro products through a 360-degree experience. With personalised advice, a flyer allowing them to choose their mood of the day with a sticker saying ‘excited,’ ‘cosy,’ ‘daring,’ or ‘in love,’ and a photobooth for a memorable keepsake.

All of this with music! A joyful, upbeat activation full of delightful scents, offering travellers, especially Gen Z, an immersive and unforgettable experience.

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Experiential Agency

IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
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Independent Agency Awards Gold
Global Influencer Awards
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IPM Awards 2023
Campaign Experience Awards
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We win fans for brands through creative brand experiences