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To make Superdrug’s SKUs shine, we would highlight the quality and value of its exclusive ranges, positioning them to compete with high-end products but at accessible prices.
We’d deploy beauty experts to provide expert advice, product demonstrations, and personalised recommendations to build trust and enhance the customer experience, driving sales.
And what better way to excite shoppers with all these products than a full-blown mini shop (within Superdrug stores)?
Our mini Beauty(ful) shop, complete with a life-size Superdrug pink trolley, rolled into stores to champion the retailer's product exclusivity.
Beauty specialists and a make-up artist encouraged shoppers to browse the shelves, try out the exclusive products from Bourjois, Pantene, and Perfumer’s Choice, and, of course, take a photo with the hot pink trolley for social sharing.
Sales spiked through the roof for the hero brands, with people who purchased getting a goody bag to take home.
"The pop-up is absolutely adorable! I love what you’re doing and how interactive the experience is.”
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