The activation combined tastings, storytelling, and digital fun to capture travellers’ attention. Master Chocolatier Ambassadors, in classic attire, guided guests through the Dubai Style experience, turning a sample into a story of indulgence. The Digital Smile Machine added a playful touch, inviting visitors to snap a truffle-fuelled grin to remember the moment. All of this came together in a premium activation corner, perfectly placed in the airport’s passenger flow and impossible to miss.

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