The Macallan 200th Anniversary Airside Pop-Up

Drop us a line

Thanks for contacting us, we'll get back to you soon.

Looking forward to chatting :)

Oops! Something went wrong while submitting the form.

To celebrate its incredible 200th anniversary, iconic whisky house The Macallan unleashed TIME : SPACE, an ultra-premium collection limited to just 200 pieces, one for every year of its history. But rather than just unveiling a bottle, The Macallan wanted to deliver an unforgettable experience. Cue pop-up activations across major international airports, designed to whisk travellers away into the heart and history of the brand.

‍

35

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

million travellers reached

Strategy

The Macallan saw an opportunity to create a moment that transcends typical travel retail, immersive, emotional, and rooted in heritage. The goal was to build a bridge between generations of craftsmanship and modern travel, using cutting-edge digital tools to connect with a discerning global audience through heritage storytelling.

‍

9

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

+ major international airports

Activation

The TIME : SPACE pop-up turned airport concourses into whisky time machines. Central to the experience was The Heart of the Spirit, a VR journey that immersed travellers in The Macallan’s legacy, enhanced further by augmented reality storytelling. A tactile interactive station guided visitors to discover the expression that suited their taste, while experiential design delivered a tangible, emotional connection.

‍

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Morrison’s Big Night Out – a real barnstormer

Dr Pepper Cream Swirl: Do you Dare to Cream?

Superdrug Presents 2026

Coca-Cola Christmas Truck 2025

Waitrose Garden Party: Welcome Home, Food Lovers

Dove Scalp + Hair Therapy: changing perspectives at scalp level

Beauty of Joseon: turning skincare discovery into conversion

Superdrug Pink Friday TikTok Live

Superdrug SuperSwaps

Made by Mitchell Christmas Takeover

Braun Smart IPL at Westfield

The Haunted Fanta Factory

Chupa Chups x Stranger Things at Thorpe Park

Jean Paul Gaultier Scandal Express

Share a Coke Summer 2025

Superdrug x British Summertime Festival

Tesco Britain's Got Talent Bus

Tesco x Taste of London

Leffe Blonde Smart Mass Sampling

Tommee Tippee Milk Float

Coke Studio at Boardmasters

TRESemmé Secret Garden Dinner

John Lewis x Dyson

Oasis Venting Machine

Sabrina Carpenter Sweet Tooth Experience

Tesco Pride 2025

Nina Ricci Venus Airside Pop-up

The Macallan 200th Anniversary Airside Pop-Up

Lindt Dubai Style Airside Pop-Up

Valrhona Airside Pop-up

Tesco x Goodwoof Festival

The Beauty(ful) Shop in Shops Pop-Up

CCZS Lemon "Ride the Zest" Experience

Hellmann's Up Your Game Experience

M&M's Minis Ice Cream Vans

Superdrug Gift-o-Matic

Sprite Pyramid Stage at Boardmasters Festival

Mentos Discovery Pick n Mix Pop-up

Dr Pepper Cherry Crush Dr Lurve Experience

Coca-Cola Christmas Truck Tour 2024

Tesco Pride - The Jolly Disco Trolley

Bakers Dog Food Smart Mass Sampling

Kiko Milano Beauty Pop-Up

La Roche-Posay Effaclar Duo+M Roadshow

Lancôme x Louvre Experiential Beauty Pop-Up

Sol de Janeiro Delicia Drench Launch

Dior Sauvage Experiential Beauty Pop-Up

Rimmel London x Evie Farquharson

Pluto TV x Evie Farquharson

Universal Music x A.J. Artistry Wicked Campaign

Studio London x A.J. Artistry Spider Sisters Campaign

Studio London "Summer of Fun" Social Media Campaign

Shea Moisture Influencer Marketing

Remington ProLuxe Influencer Marketing Campaign

Martin Miller's Social Media Marketing

Sol de Janeiro Experiential Tour

Simple Experiential Pop-Up

Kurl Kitchen in Boots

Chupa Chups at Barcode Festival

Fanta Afterlife

La Roche-Posay Anthelios Sun Safety

Tesco Coronation

Morrisons Big Night Out

Made by Mitchell Exclusive Launch

Superdrug Presents 2024

Braun in Battersea

P&O Cruises Retail Experiential

TRESemmé Salon X

Cadbury Chocolate Easter In-Store Experiential

Tesco Finest Relaunch

Tesco Christmas Grottos

Tesco Summer 2023

Tesco Christmas Markets 2022

Try More Weird Experience

Sprite Smart Mass Sampling

Lost the Pot Noodle

Coca-Cola at Brighton Pride

Waitrose & Partners Garden Party

Superdrug & Switchboard Pride

Sure Nonstop Protection Launch

Russell Hobbs Air Fryers

Impulse Mist-Ic Launch

Fox & Ivy Virtual Stylist

Superdrug Presents 2023

Coca-Cola & Marvel Experience

Whoosh Train Station Experience

Boots Baby Show

Coca-Cola Christmas Truck Tour 2022

Coca-Cola & Amazon SMS

Florence by mills

Tesco taste of Summer

NYX Professional Makeup

Sculpted by Aimee Influencer Makeup Launch

Fenty Beauty by Rihanna

Coca-Cola Zero Sugar BlastWaves

Schweppes Creative Cocktail Experience

Topo Chico at Creamfields

( Our Work )

You May Like These

Morrison’s Big Night Out – a real barnstormer

Dr Pepper Cream Swirl: Do you Dare to Cream?

Superdrug Presents 2026

Coca-Cola Christmas Truck 2025

Experiential Campaigns

Experiential Campaigns

( Take action now )

Let’s Build Something Great.

Let’s kickstart your project and bring your ideas to life together.

Award Winning Experiential Agency