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In store

In store

In store

Award Winning Superdrug Christmas Bauble

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In store

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In store

In store

Award Winning Superdrug Christmas Bauble

The Campaign

To create glamourous window takeovers to bring the premium fragrance category to life and disrupt shoppers as they passed by Superdrug stores over the festive period.

Coca-Cola Truck 2023

Strategy

Window displays using printed cardboard, hanging signs, or festive bunting no longer cut it to capture consumers' attention in the oversaturated Christmas high street.

Superdrug challenged us to provide an alternative way to add some glitz and glamour to their seasonal displays to enhance their range of premium fragrances to boost sales in the golden quarter.

With this in mind, we created an impactful 3D display using giant pink baubles to frame the luxury scents, providing a wow-factor window to stand out amongst the other high street stores.

Superdrug Presents 2023

Activation

We decided to create a more significant impact by focusing on fewer stores. As such, we designed site-specific displays for 13 stores over 28 days in the lead-up to Christmas. Using signature Superdrug pink to pop against the typical Christmas colours, our bauble displays enticed shoppers to explore fragrance gifts with a “Go on then, it’s Christmas” CTA. We furthered this with the illusion of depth created by the bauble frame, drawing the eye into the store.

Superdrug Presents 2023

Results

Our activation was so successful it won N2O the 2022 POPAI Gold Award in the Window Display category.

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers

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Award Winning Experiential Agency

IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards

We win fans for brands through creative brand experiences