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63% of commuters are driven by convenience. So they are the perfect audience to introduce to Whoosh - a new service aimed at making people’s lives easier. And the best place to do it? On their regular commute, of course. We planned to show off Whoosh’s quick, easy-to-use delivery service that people could order from on their commute to or from work.
Our strategy was to interact with commuters at peak times during the day when they were likely thinking and planning for their next meal. Therefore, it was crucial to highlight the ease of use and how seamlessly Whoosh would fit into their daily lives.
Aimed at raising awareness of the same-day service (which can arrive in as little as 30 minutes), our creative setup encouraged rail users to consider Whoosh for their last-minute meals and everyday essentials while being offered a drink or snack.
Creatively designed around the train station environment, our team included a friendly station master who engaged with commuters as they passed.
Extending the experience’s key messaging to their onward journey, we offered commuters leaflets to take with them as they boarded their train home. They could scan the featured QR code to learn more about the Whoosh service and place an order to arrive when they get home.
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