La Roche-Posay Effaclar Duo+M Roadshow

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Our challenge was to deliver an experiential marketing roadshow for La Roche-Posay to launch its new Effaclar Duo+M range, designed to combat the causes of acne with enhanced effectiveness.

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Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

Activation

To celebrate the launch, the La Roche-Posay colourful AirStream travelled to six French cities over three weeks: Paris, Nantes, Bordeaux, Toulouse, Marseille, and Lille.

Visitors could discover the Effaclar Duo+M treatment, with a personalised experience thanks to SpotScan, an artificial intelligence tool.

This advanced device analysed their skin imperfections and provided an accurate diagnosis, allowing everyone to receive tailored dermatological advice - for free!

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

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