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Our challenge was to deliver an experiential marketing roadshow for La Roche-Posay to launch its new Effaclar Duo+M range, designed to combat the causes of acne with enhanced effectiveness.
Strategy & Insight
The solution
To celebrate the launch, the La Roche-Posay colourful AirStream travelled to six French cities over three weeks: Paris, Nantes, Bordeaux, Toulouse, Marseille, and Lille.
Visitors could discover the Effaclar Duo+M treatment, with a personalised experience thanks to SpotScan, an artificial intelligence tool.
This advanced device analysed their skin imperfections and provided an accurate diagnosis, allowing everyone to receive tailored dermatological advice - for free!
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