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Diverse Influencer Selection: We carefully chose influencers with different hair types (curly, straight, wavy, thick, fine) and from various cultural backgrounds to represent a broad audience to foster engagement.
Tutorials & Tips: We wanted the influencers to create in-depth tutorials on different hair styling techniques using the PROluxe You Collections. We could prove the range's efficacy and USP by showing that it can adapt to any person’s hair type with specific tips and tricks.
Authentic Storytelling: We would collaborate with influencers to share their real, unfiltered experiences using the products, showing off the smart technology and how it tailors to their specific styling needs.
We sourced seven influencers with diverse hair types and needs to prove the efficacy of the multi-functional PROluxe range. We briefed the creators to deliver organic content that felt true to their style while ensuring the Remington products shone. The influencers created three pieces of content each, including how-to guides to show followers how to get the best results for different hair types.
We collaborated with Remington to create a strategic content posting schedule to capture the target audience's attention at peak times. Every piece of content included a click-and-shop CTA, driving followers to Boots to purchase the range.
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