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Finding the perfect gift for loved ones at Christmas can be overwhelming. In fact, 72% of people claim to find the experience stressful, calling on retailers to enhance in-store offerings to streamline the process.
To position Superdrug as the go-to retailer for festive gifts, we’d deliver an engaging, unique pop-up that revolved around this practical need.
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Our experiential pop-up borrowed a magical Gift-o-Matic Machine from Santa and his SuperElves to take the stress out of festive shopping.
We celebrated the act of giving, sharing that Superdrug Feeling with shoppers and their loved ones. Consumers browsed the online gift catalogue for brands like Kylie Fragrances, Aveeno, and Hugo Boss. Then the friendly SuperElves beautifully gift-wrapped their purchases, ready to delight their family or friends on Christmas Day.
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