We needed to encourage hesitant Gen Z romantics to take the plunge into dating by breaking the ice with the “taste of weird” of Dr Pepper’s new Cherry Crush flavour.

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321

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

"cansultations"

Strategy

90% of Gen Z want to find love, but 95% fear rejection.

To engage this audience, we’d let them get to know their love needs a little better by revealing their rizz with an immersive, experiential pop-up on the most romantic day of the year - Valentine’s Day.

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11,720

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

samples distributed

Activation

Dr Lurve will see you now…

We served up a good ol’ dose of brand lurve to celebrate Valentine's Day with our epic experiential marketing pop-up for Dr Pepper Cherry Crush.

Our experience took attendees on a journey to discover their love languages with a “cansultation” at the brilliantly bonkers Dr Lurve’s office. And the remedy to their dating dilemmas? A refreshing can of Dr Pepper Cherry Crush.

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61

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

NPS
( Our Work )

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