February 14, 2025

Dr Pepper Cherry Crush Dr Lurve Experience

Out of home
We needed to encourage hesitant Gen Z romantics to take the plunge into dating by breaking the ice with the “taste of weird” of Dr Pepper’s new Cherry Crush flavour.

Strategy & Insight

90% of Gen Z want to find love, but 95% fear rejection.

To engage this audience, we’d let them get to know their love needs a little better by revealing their rizz with an immersive, experiential pop-up on the most romantic day of the year - Valentine’s Day.

The solution

Dr Lurve will see you now…

We served up a good ol’ dose of brand lurve to celebrate Valentine's Day with our epic experiential marketing pop-up for Dr Pepper Cherry Crush.

Our experience took attendees on a journey to discover their love languages with a “cansultation” at the brilliantly bonkers Dr Lurve’s office. And the remedy to their dating dilemmas? A refreshing can of Dr Pepper Cherry Crush.

Results
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Award Winning Experiential Agency

IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
FMBE Awards
DMA Awards

We win fans for brands through creative brand experiences