Fighting food waste with Jamie Oliver & Tesco.
Did you know that 18 million tonnes of food waste valued at £23 billion gets piled into landfill every single year? Way before it reached the headlines, Tesco became dedicated to this huge problem in the food industry.
In January 2019, Tesco, food waste charity FareShare and Jamie Oliver joined up to tackle this growing problem by creating the Tesco Community Cookery School. It was our job to rally the community cooks of the nation - that’s those amazing people who make food for the homeless, elderly and disadvantaged - and get them excited about this fantastic new project.
We successfully encouraged 1,000 cooks from all over the UK to take part in the free workshops teaching them to sharpen their knife skills and better understand nutrition, arming them with a nifty folder full of Jamie Oliver recipes to help them to make healthy and delicious meals from some of the more regular surplus food items.
Facebook group members
We also managed to spread the love online, getting over 1,000 people talking in the official Facebook group, exchanging experiences and sharing tips and tricks on how to use up all those lovely leftovers.
This was a hugely successful campaign and one that we are very proud to have been a part of.