Way before it reached the headlines, Tesco became dedicated to the huge problem of waste in the food industry.
So Tesco, Jamie Oliver and food charity FareShare teamed up to tackle this growing problem - with the Tesco Community Cookery School.
It was our job to rally the community cooks of the nation - that’s those amazing people who make food for the homeless, elderly and disadvantaged - and get them excited about this fantastic new project.
We successfully encouraged 1,000 cooks from all over the UK to take part in the free workshops teaching them to sharpen their knife skills and better understand nutrition, arming them with a nifty folder full of Jamie Oliver recipes to help them to make healthy and delicious meals from some of the more regular surplus food items.
We also managed to spread the love online, getting over 1,000 people talking in the official Facebook group, exchanging experiences and sharing tips and tricks on how to use up all those lovely leftovers.
This was a hugely successful campaign and one that we are very proud to have been a part of.