Bobbi Brown EVOLUTION_18
In store
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The challenge

To offer an interesting, interactive activation for BobbiBrown’s new wellness range, Evolution_18, at Boots’ Covent Garden flagship store. As the brand was completely new to the UK market, visually communicating it to establish awareness and educate the public was essential.

Insight & Strategy

‘Beauty never tasted so good’ was the overarching tagline to the whole campaign. Bobbi Brown is a well-known beauty guru for makeup but worries as much about what you put INTO your body as what you put ON it. Her new Evolution_18 product range focuses solely on that.

We emphasised the ethos and brand values with strong visual impact decorating the activation space with faux foliage, fruits and vegetables so the message was visually clear. We also provided the great-tasting smoothies that can be made with Evolution_18 ingredients.

Activation

Bobbi Brown herself headlined the event and customers enjoyed special meet and greet opportunities and photo opportunities with her. They received cards with the smoothie recipes as well as details of a social media competition we ran as part of the activation. All visitors to the stand were encouraged to explore products, have a consultation at the Beauty Studio station and sample the delicious smoothies made with Evolution_18 products.

Results

Exclusive meet and greet with Bobbie Brown.

Interactive experience.

Covent Garden flagship store.