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For new parents, “it takes a village” isn’t just a saying; it’s a survival plan. We tapped into that sentiment to create a space where advice flowed freely, laughs were shared, and every visitor felt seen (and slightly more sane).
Our idea was to bring the brand’s nurturing personality to life through a playful, nostalgic set-up: the Tommee Tippee Milk Float. A retro, heartwarming hub designed to educate through experience and spark social sharing.
We parked up at Manchester’s Trafford Centre and invited parents to hit pause and enjoy the ride.
Visitors could:
• Play the “Spilt Milk” game – showing off Tommee Tippee’s 100% leakproof bottles by knocking over upside-down versions to win branded prizes.
• Share encouragement on the Expression Wall, filled with real advice and feeding tips.
• Pose and post at the retro Milk Float photo op, perfect for those social scroll-stopping moments.
• Head in-store for a one-on-one with a qualified midwife, offering expert advice on all things breast and bottle.
It was fun, functional, and full of feels; exactly what new parents needed (as well as a nap).
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