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Tesco Britain's Got Talent Bus

Out of home

Awards

Tesco was the headline sponsor of Britain’s Got Talent, AND was celebrating Clubcard’s 30th birthday at the same time.

Our challenge was to bring the magic of BGT into real life, drive love for Clubcard’s 30th birthday, and make Tesco the brand that gets the golden buzzer from Britain.

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Strategy & Insight

BGT celebrates everyday people doing extraordinary things, just like Tesco customers. So, we took that shared spirit and made it tangible.

By tying the show’s golden buzzer energy to Clubcard’s milestone, we turned an on-screen partnership into a feel-good, fan-first celebration.

‍

The solution

All aboard the Tesco BGT Bus: a double-decker of pure entertainment.

Touring Tesco car parks, BGT auditions, and the live final brought shoppers and fans face-to-face with the fun.

Visitors spun the golden wheel to win prizes, pressed buzzers for their own audition moments, and sampled nostalgic treats from Alpro and Britvic. When the show wrapped, the bus got a summer glow-up for the Tesco Summer Roadshow. Sustainable, reusable, and still showstopping.

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Results

14,250

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

customer engaeged

76

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

% sample conversion rate

38

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

pairs of BGT Final tickets won

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Award Winning Experiential Agency

We win fans for brands through creative brand experiences