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We didn’t want to be just another stand at the festival – we wanted to make Tesco the highlight of every dog’s day out.
We discovered that nearly half of pet owners buy daily treats for themselves and their pets, showing a strong gifting and indulgence behaviour. So our experience would focus on the central message – a treat day out for four-legged friends.
Our Goodwoof experience was the ultimate destination for dog lovers.
Every attendee and their furry friend received the ‘Complete’ treatment, with grooming and pampering for pooches and the best of Tesco refreshments for humans.
Each dog strutted away with a Tesco rosette, and a professional photobooth allowed owners to capture their dog’s best side. Plus, owners could pop their pet portrait on a bespoke tote bag, giving attendees something to remember us by (and the perfect carrier for all those treats and goodies).
We highlighted Tesco pet products and served 15,000 samples of Tesco drinks and nibbles—because it’s not just the pups who deserve a treat.
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