Put perfect on ice
How do you get a generation obsessed with perfection to relax and forget about it for a minute – to ‘put perfect on ice’?
That was Diet Coke’s goal. So we helped them out with an unmissable, unforgettable experience slap bang in the middle of Westfield London.
Guests were amazed to discover that the Diet Coke Igloo contained a gigantic ball pit, where they could escape the packed shopping centre and jump into a world of fun. Customers forgot the quest for perfection and let loose for a moment, surrounded by nearly 100,000 balls!
The lucky guests who found an ‘imperfect’ silver ball amongst the rest were rewarded with a relaxation bundle, complete with Diet Coke slippers, dressings gowns, eye masks – the works.
And all guests took home a polaroid memory of their experience.
Just like Diet Coke, we take sustainability seriously, so as well as plenty of recycling facilities, we offered customers the chance to win a prize in our ever-popular recycling plinko game.