With panto cancelled and door-to-door carols off limits, Christmas 2020 saw local performers out of work and thousands of eager audiences deprived of their festive fix.

We brought Christmas cheer to 125 Tesco stores in the form of live pantomime performers, carol singers and musicians, who entertained customers queueing outside to do the big Christmas shop.

By lifting customers’ and store colleagues’ spirits, and generating income for a hard-hit sector, Tesco demonstrated its commitment to the consumer experience and proved once again that every little helps.

775
actors & musicians
125
stores
1 million+
customers engaged

Are you ready to bring your brand to life?