Superdrug’s biggest event EVER was a carnival of influencers, brand experiences, freebies and expert advice, attended by the most on-trend fashion fans and beauty buffs.

This diverse, unforgettable and insanely shareable experience proved that Superdrug really is the best in everyday, accessible health and beauty.

For today's younger shoppers, beauty is all about fun. So this event emphasised innovation and entertainment, allowing consumers to play and experiment with health and beauty from diverse brands.

Over 3,000 guests attended this 5-day event, where they enjoyed free Beauty Studio treatments, expert masterclasses, and met big-name beauty influencers including Danny Defreitas, Cassie Lomas and Billie Faiers.

The jam-packed, inclusive event put over 25 brands in front of the most engaged shoppers in the UK, and reached thousands more via social media.

Guests took advantage of access to pre-release products, the inside scoop on what’s trending in health and beauty, and a free goodie bag worth (wait for it...) over £150.

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We took a breather in 2020, but we'll be looking to come back even bigger - and even better! - in 2021.