Superdrug Presents
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The challenge

To continue to reinforce Superdrug as the hub and inspiration of the world of beauty and this time to mastermind its biggest event ever.

Insight & Strategy

For today’s younger shoppers, beauty is all about fun. So this event emphasised innovation and entertainment, allowing consumers to play and experiment with health and beauty products from diverse brands.

At the same time we wanted to choose a cool venue that younger shoppers would immediately want to visit.

Activation

This campaign was a carnival of influencers, brand experiences, freebies and expert advice, attended by the most on-trend fashion fans and beauty buffs.

The diverse, unforgettable and insanely shareable experience proved that Superdrug really is the best in everyday, accessible health and beauty.

More than 3,000 guests attended the 5-day event, where they enjoyed free Beauty Studio treatments, xpert masterclasses, and met big-name beauty influencers including Danny Defreitas, Cassie Lomas and Billie Faiers.

The jam-packed, inclusive event put more than 25 brands in front of the most engaged shoppers in the UK and reached thousands more via social media.

Guests took advantage of access to pre-release products, the inside scoop on what’s trending in health and beauty and a free goodie bag worth more than £150.

Results

“Thank you @Superdrug for the amazing event! Can we do this every Sunday? #superdrugpresents”

3000

guests

600

press and influencers

25

25 million social media impressions