The ultimate health and beauty playground

Superdrug’s biggest event EVER was a carnival of influencers, brand experiences, freebies and expert advice, attended by the most on-trend fashion fans and beauty buffs. This diverse, unforgettable and insanely shareable experience proved that Superdrug really is the best in everyday, accessible health and beauty.

Just take a look at this...

For today's younger shoppers, beauty is all about fun. So this experience-led health and beauty event emphasised innovation and entertainment. In an urban tropical environment, consumers played and experimented with health and beauty from diverse brands in a genuinely exploratory experience.

Over 3,000 guests attended this 5-day event at The Yard in Shoreditch, where they enjoyed free Beauty Studio treatments, exclusive masterclasses with industry experts, and met big-name beauty influencers including Danny Defreitas, Cassie Lomas and Billie Faiers.

The jam-packed, inclusive event put over 25 brands in front of the most engaged shoppers in the UK, and reached thousands more via social media.

Guests took advantage of access to pre-release products, the inside scoop on what’s trending in health and beauty, and a free goodie bag worth (wait for it...) over £150.

We're taking a breather in 2020, but we'll be looking to come back even bigger - and even better! - in 2021.




press and influencers


social media impressions

“Thank you @Superdrug for the amazing event! Can we do this every Sunday? #superdrugpresents”

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